Grow’s Exclusive Content allows you to incentivize readers to subscribe to your mailing by locking content behind a free, subscriber-only access wall.
Subscribers who wish to access Exclusive Content on your site do need to sign up for a Grow account, which Grow will ask them to do after subscribing to any Grow conversion tool, including Exclusive Content. This modal will also allow readers to sign into an existing Grow account if they already have one.
This way, Grow can save the user’s email address in the browser, then check it against your Grow subscribers list. If it finds the logged in user among your Grow subscribers, the Exclusive Content is unlocked and accessible.
Readers also don’t need to unlock every single Exclusive Content widget on your site. Subscribing and signing into a Grow account will unlock all the Exclusive Content across your entire site, allowing your biggest fans full access to all your best content!
That also means you’ll only need to create one Exclusive Content widget in Grow that you can use repeatedly!
Setting Up Exclusive Content
You can set up Exclusive Content in two ways: via HTML or CSS. While these methods are available to all publishers, these examples are tailored for sites on WordPress.
Implementing Exclusive Content via the CSS Method (Block Editor)
Implementing Exclusive Content via the HTML Method (Code Editor)
Try unlocking Exclusive Content below:
Not seeing the Exclusive Content lock modal?
You may already be subscribed.
Open this post in an incognito window and try again!
Ready to set up Exclusive Content?
Head to Grow Publisher Portal to get started!
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