Tag: engagement

  • Automailer

    Set your email marketing to easy mode with Grow’s Automailer!

    Automailer is a fully automated newsletter sent to your subscribers weekly (default), biweekly, monthly, daily, every other day, or every three days. Grow takes care of everything for you, so you don’t have to to think of any additional content to create beyond your posts.

    Each Automailer email is comprised of 6-8 posts per email. Any newly published posts in your sending period will be featured and remaining slots are filled with Recommended Content personalized to each subscriber.

    Click here to view an Automailer Email

    How to Set Up Automailer

    Navigate to Grow Publisher Portal and click Automailer in the siderail menu. Then click the Automailer Settings tab and enable Global Automailer Sending.

    You will need to enter a valid mailing address to send Automailer emails.

    Read more about Automailer and Mailing Addresses

    You’re also able to add your site’s logo, change your email’s link color, customize your sender as name, and add your reply-to email address.

    Automailer Insights

    When you enable Automailer, Grow will begin collecting Automailer Insights – reporting designed to help you understand the efficacy of your newsletter.

    Automailer Insights will show you the number of Automailer emails sent, total active subscribers, open rate, and click through rates. It also details your most clicked Automailer links.

    Read more about Automailer Insights

    Adding Automailer Subscribers

    Your Grow conversion tools (Subscribe forms, Exclusive Content widgets, Print Pass, Subscribe Action Pack, etc.) can automatically add new subscribers to your Automailer List by enabling the Automailer List setting.

    You’re also able to import subscriber CSV files from other email service providers or conversion tools via Automailer Imports.

    Read more about Automailer Imports

    Subscribe to Receive an Automailer Email!

    Don’t see the form? You may already be subscribed – try an incognito window!

    Ready to set up Automailer?

    Head to Grow Publisher Portal to get started!

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  • Search Experience

    The Grow Search Experience goes beyond a traditional search box and allows your readers to personalize their journey through your content.

    When enabled, Grow’s Search can be initiated through the Grow widget or integrated with your site’s native search elements.

    Click here to launch the Grow Search Experience!

    Search Homepage

    Initiating Search pulls up the Search homepage, where readers can enter search terms and see content personalized to their browsing.

    The Search homepage layout includes:

    Search

    Search allows readers to enter phrases, keywords, and more search terms to discover posts on your site. Unlike other search tools, Grow’s Search is probabilistic, meaning the search results will contain both posts meeting the search terms and posts the reader is most likely to click next based on their browsing history. This search is designed to get the second (and beyond) click!

    Most Popular

    Your Most Popular section displays the top five posts as chosen by your readers’ Grow bookmarks and shares. If you have share counts enabled in your Grow Appearance settings, those counts will be displayed on all the post featured in search.

    Featured Category

    Featured Category allows you to choose one of the post categories on your site and will display the posts in that category. In order for Featured Category to appear, you will need to install and activate the Grow for WordPress plugin.

    This is an optional section and can be enabled in your Grow Search settings.

    Your Bookmarks

    Your Bookmarks displays the posts on your site a reader has saved with Grow.

    If a reader is signed into a Grow account, their bookmarks for all time from your site will be displayed here as long as they are signed into Grow.

    If the reader is signed into Grow or does not have a Grow account, the posts they save on your site will be displayed here until they clear their browser cache.

    Viewed Recently

    This section will display the posts the reader has previously viewed on your site.

    If they are logged into a Grow account, this will show them their viewed posts for all time.

    If readers are not logged into a Grow account, this will show them all posts viewed until the browser cache is cleared.

    Latest

    This section displays your recently published posts from newest to oldest.

    Click here to launch the Grow Search Experience!

    Search Results Page

    Readers will see the Search results page after they’ve entered their search terms.

    The Search results page features the following sections:

    Top Results

    These are post matching the search term. Post titles, content, and metadata can be used to determine if a post should be returned in search results. Results are displayed probabilistically, serving posts the reader is most likely to click next first.

    Latest

    This section displays your recently published posts matching the search term from newest to oldest.

    Categories

    Posts in categories relating to the search term will be served, allowing readers to browse through specific categories for a post to match their query.

    For example, searching “chocolate” may bring up the Desserts, Cakes, Cookies, and Beverages categories on the search results page.

    Click here to launch the Grow Search Experience!

    How to Set Up Search

    To enable Search, navigate to Grow Publisher Portal and click Grow Settings > Search. Then, click the toggle by Search to enable Grow’s search on your site. Click Save Changes in the bottom right corner and Search can be initiated via the Grow widget.

    If you’d like to launch Grow’s Search with your site’s native search elements, enable the toggle by Site Search Integration. You may need to define custom search selectors to specifically target your site’s search elements. Don’t forget to click Save Changes!

    Ready to set up Search?

    Head to Grow Publisher Portal to get started!

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  • Recommended Content Widgets

    Grow’s Recommended Content widgets are designed to serve your readers the posts they are most likely to click next. They’re designed to work with your content and with the reader’s device, helping you gain second and third clicks to additional posts.

    Recommendations aren’t necessarily related to the post currently being viewed. Instead they are tailored to each and every reader’s browsing history, measured through cookies and interaction with Grow on the site. Every saved post, Recommended Content click, Search result, and Automailer click is registered to build stronger and more personalized recommendations.

    If it’s a reader’s first time visiting your site, Grow will serve Recommended Content based on how other readers have clicked from the current post.

    Inline Recommended Content

    The Inline widget appears in your post content, offering three additional posts.

    Depending on your niche or the post type, the Inline Recommended Content widget can appear at the end of the post content area or directly above the recipe or how-to card. This is to ensure your Most Valuable Content is placed at the bottom of the post, encouraging readers to scroll through all your content to get there. (This strategy can boost ad impressions and revenue!)

    Grow's Inline Recommended Content widget as displayed on desktop and mobile devices. In the desktop view, it is horizontal; in the mobile view, it is vertical.

    On mobile screens, the Inline widget takes on a vertical layout.

    Learn how to add the Inline widget to your site!

    What’s Next on Mobile

    The What’s Next widget appears on mobile devices and serves a single post the reader is most likely to click next. It’s our most effective and most clicked Recommended Content widget, a tiny powerhouse at the bottom of the mobile screen.

    Grow's What's Next on Mobile Recommended Content widget, with a magnified highlight showing how the post content is displayed to mobile users.

    Depending on your Grow Appearance Settings, What’s Next can appear on the left or right side of the mobile browser.

    Learn how to add the What’s Next widget to your site!

    Header Carousel on Desktop

    The Header Carousel widget is exclusive to desktop devices. This sticky widget spans the top of the screen and drops down as the reader scrolls back up your site – a sign of exit intent.

    Grow's Header Carousel on Desktop Recommended Content widget, appearing at the top of the screen right under the browser bar.

    You’re also able to set the Header Carousel to “always on” meaning that it will deploy as soon as the reader begins scrolling down the page.

    Learn how to add the Header Carousel widget to your site!

    Sidebar Recommended Content

    The Sidebar widget is another desktop exclusive, adding three vertical recommendations to your site’s sidebar. This is not a sticky widget, so it will not scroll with readers are they move through your post content.

    Grow's Sidebar Recommended Content widget.
    Learn how to add the Sidebar widget to your site!

    How to Set Up Recommended Content Widgets

    Setting up Recommended Content widgets is easy!

    Just head to Grow Publisher Portal and choose Grow Settings > Recommended Content in the siderail menu. From there, toggle on the Recommended Content widgets you’d like to appear on your site.

    When enabling the Sidebar or Header Carousel widgets, you’ll be given the option to define a custom selector to help Grow target the correct area on your site. You can also choose to keep the Header Carousel always on or adjust its Z-index to ensure it doesn’t scroll under elements on your site.

    Ready to add Recommended Content widgets?

    Get started at Grow Publisher Portal!

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