Grow’s Recommended Content widgets are designed to serve your readers the posts they are most likely to click next. They’re designed to work with your content and with the reader’s device, helping you gain second and third clicks to additional posts.
Recommendations aren’t necessarily related to the post currently being viewed. Instead they are tailored to each and every reader’s browsing history, measured through cookies and interaction with Grow on the site. Every saved post, Recommended Content click, Search result, and Automailer click is registered to build stronger and more personalized recommendations.
If it’s a reader’s first time visiting your site, Grow will serve Recommended Content based on how other readers have clicked from the current post.
Inline Recommended Content
The Inline widget appears in your post content, offering three additional posts.
Depending on your niche or the post type, the Inline Recommended Content widget can appear at the end of the post content area or directly above the recipe or how-to card. This is to ensure your Most Valuable Content is placed at the bottom of the post, encouraging readers to scroll through all your content to get there. (This strategy can boost ad impressions and revenue!)
On mobile screens, the Inline widget takes on a vertical layout.
What’s Next on Mobile
The What’s Next widget appears on mobile devices and serves a single post the reader is most likely to click next. It’s our most effective and most clicked Recommended Content widget, a tiny powerhouse at the bottom of the mobile screen.
Depending on your Grow Appearance Settings, What’s Next can appear on the left or right side of the mobile browser.
Header Carousel on Desktop
The Header Carousel widget is exclusive to desktop devices. This sticky widget spans the top of the screen and drops down as the reader scrolls back up your site – a sign of exit intent.
You’re also able to set the Header Carousel to “always on” meaning that it will deploy as soon as the reader begins scrolling down the page.
Sidebar Recommended Content
The Sidebar widget is another desktop exclusive, adding three vertical recommendations to your site’s sidebar. This is not a sticky widget, so it will not scroll with readers are they move through your post content.
How to Set Up Recommended Content Widgets
Setting up Recommended Content widgets is easy!
Just head to Grow Publisher Portal and choose Grow Settings > Recommended Content in the siderail menu. From there, toggle on the Recommended Content widgets you’d like to appear on your site.
When enabling the Sidebar or Header Carousel widgets, you’ll be given the option to define a custom selector to help Grow target the correct area on your site. You can also choose to keep the Header Carousel always on or adjust its Z-index to ensure it doesn’t scroll under elements on your site.
Ready to add Recommended Content widgets?
Get started at Grow Publisher Portal!
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