Tag: recommended content

  • Excluding Posts

    Many Grow features serve bookmarks to posts and pages on your site to readers, but there are cases where a publisher might not want to direct all traffic to a specific post or page. These might be archive pages that don’t have ads and won’t monetize well, members-only pages, seasonal posts that are not currently in season, or affiliate posts.

    To ensure the best user experience possible, Grow allows publishers to exclude specific posts from Grow’s features!

    When you choose to exclude a post, you will be preventing it from appearing in all Grow features. That means excluding a post removes it from Recommended Content widgets, Automailer emails, and Grow’s Search experience. Readers can still access these posts, but Grow will not drive traffic to them with its recommendation engine.

    How to Exclude Single Posts in Grow

    To exclude single posts in Grow, you’ll navigate to Grow Publisher Portal and click Grow Settings > Recommended Content in the siderail. From there, you’ll scroll down to the Pages to Exclude section.

    In the Pages to Exclude section, you’re able to search for specific posts with keywords, titles, and more. Once you’ve located the post you wish to exclude, click Exclude. You can do this as many times as you need to exclude the posts you do not wish to appear in Grow’s features.

    When you’re done excluding posts, scroll down and click Save Changes in the bottom right to remove the posts from Grow.

    If you would like to restore posts to Grow’s features, all you need to do is head back to the Pages to Exclude section to find your list of excluded posts. From there, you’ll find the post you’d like to include in Grow features and click the include button. Don’t forget to click Save Changes in the bottom right corner to add the posts back to Grow.

    How to Exclude Multiple Posts in Grow

    Grow also supports excluding multiple posts at a time by applying custom URL filters. Whether or not this works for your site depends on your site’s URL structure. If your permalinks don’t include a common slug, it is likely better to exclude individual posts and pages.

    For example, if my permalinks for posts in the Recommended Content category all began with demo.grow.me/recommended-content/, I could add a custom URL filter for /recommended-content/ to remove any Recommended Content posts from Grow.

    Ready to exclude posts from Grow features?

    Head to Grow Publisher Portal to get started!

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  • Recommended Content Widgets

    Grow’s Recommended Content widgets are designed to serve your readers the posts they are most likely to click next. They’re designed to work with your content and with the reader’s device, helping you gain second and third clicks to additional posts.

    Recommendations aren’t necessarily related to the post currently being viewed. Instead they are tailored to each and every reader’s browsing history, measured through cookies and interaction with Grow on the site. Every saved post, Recommended Content click, Search result, and Automailer click is registered to build stronger and more personalized recommendations.

    If it’s a reader’s first time visiting your site, Grow will serve Recommended Content based on how other readers have clicked from the current post.

    Inline Recommended Content

    The Inline widget appears in your post content, offering three additional posts.

    Depending on your niche or the post type, the Inline Recommended Content widget can appear at the end of the post content area or directly above the recipe or how-to card. This is to ensure your Most Valuable Content is placed at the bottom of the post, encouraging readers to scroll through all your content to get there. (This strategy can boost ad impressions and revenue!)

    Grow's Inline Recommended Content widget as displayed on desktop and mobile devices. In the desktop view, it is horizontal; in the mobile view, it is vertical.

    On mobile screens, the Inline widget takes on a vertical layout.

    What’s Next on Mobile

    The What’s Next widget appears on mobile devices and serves a single post the reader is most likely to click next. It’s our most effective and most clicked Recommended Content widget, a tiny powerhouse at the bottom of the mobile screen.

    Grow's What's Next on Mobile Recommended Content widget, with a magnified highlight showing how the post content is displayed to mobile users.

    Depending on your Grow Appearance Settings, What’s Next can appear on the left or right side of the mobile browser.

    Header Carousel on Desktop

    The Header Carousel widget is exclusive to desktop devices. This sticky widget spans the top of the screen and drops down as the reader scrolls back up your site – a sign of exit intent.

    Grow's Header Carousel on Desktop Recommended Content widget, appearing at the top of the screen right under the browser bar.

    You’re also able to set the Header Carousel to “always on” meaning that it will deploy as soon as the reader begins scrolling down the page.

    Sidebar Recommended Content

    The Sidebar widget is another desktop exclusive, adding three vertical recommendations to your site’s sidebar. This is not a sticky widget, so it will not scroll with readers are they move through your post content.

    Grow's Sidebar Recommended Content widget.

    How to Set Up Recommended Content Widgets

    Setting up Recommended Content widgets is easy!

    Just head to Grow Publisher Portal and choose Grow Settings > Recommended Content in the siderail menu. From there, toggle on the Recommended Content widgets you’d like to appear on your site.

    When enabling the Sidebar or Header Carousel widgets, you’ll be given the option to define a custom selector to help Grow target the correct area on your site. You can also choose to keep the Header Carousel always on or adjust its Z-index to ensure it doesn’t scroll under elements on your site.

    Ready to add Recommended Content widgets?

    Get started at Grow Publisher Portal!

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