Category Targeting is a WordPress-exclusive feature that allows you to target your Spotlight and Pop Up Subscribe forms to appear on posts in specific categories. That means if you have an email newsletter sequence or a lead magnet for a specific type of content, you can create a special Subscribe form to target subscribers with that niche interest.
This is a great way to capture seasonal or holiday audiences and add them to your email list to encourage year-round return visits!
Since Category Targeting depends on your WordPress category metadata, it’s only available for sites on WordPress. To pull in your WordPress category metadata, you’ll need to install the Grow for WordPress plugin. After installing and activating the Grow for WordPress plugin, connect your Grow account.
Setting up Category Targeting on Spotlight and Pop Up Subscribe forms is easy!
Video: Setting up Category Targeting
When you’ve got your Subscribe form set up for Category Targeting, it will replace your default Spotlight or Pop Up Subscribe form on any posts in that category.
If a post falls into multiple categories that have a Category Targeting-assigned Subscribe form, Grow will choose which Subscribe form to display at random. There is currently no hierarchy or way to set a preferred form.
Not seeing the Subscribe form? You may already be subscribed.
Open this post in an incognito window and try again!
Ready to set up Category Targeting?
Head to Grow Publisher Portal to get started!
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