Some of Grow’s most successful and popular features are its Subscribe forms, conversion tools designed to capture your readers’ attention – and their email addresses!
Grow’s Subscribe forms offer flexibility in how you build your email list without requiring extensive coding knowledge. Grow currently features 5 types of Subscribe forms:
Each form is designed to make it easy for your readers to subscribe to your content while consenting to interest-based advertising, which is important as the Internet moves toward its cookie-less future.
Let’s see Grow’s Subscribe forms in action!
Spotlight Subscribe
Spotlight Subscribe forms are in-content Subscribe forms automatically placed about 15% of the way into a post’s content.
The Spotlight Effect dims the screen around Spotlight Subscribe forms to call attention to them the same way a pop up might, without cluttering the user’s screen.
The Inview Effect can also be enabled for Spotlight Subscribe forms. This box allows the Spotlight Subscribe form to stick to the top of the page and scroll with the reader, increasing the length of time it’s on screen and its viewability!
Pop Up Subscribe
Grow’s Pop Up Subscribe forms will populate when a reader scrolls around 25% of the way into content or when readers display exit intent behaviors, depending on your Display Experience settings. They will only appear once per session.
Since you may have already experienced our Pop Up Subscribe form, here’s a gif showing the mobile experience:
Pop Up Subscribe forms are also Google-friendly! They are reverse-targeted for Google traffic, meaning when readers arrive on your site from Google Search results, they will be served a Spotlight Subscribe form instead of a Pop Up Subscribe form to ensure you are not penalized by Google for use of pop ups.
Manual Placement
Manual Placement Subscribe forms look like Spotlight Subscribe forms and can even use the Spotlight Effect, but they are manually placed with an HTML code, either in your HTML editor or a Custom HTML block.
Manual Placement forms must be placed below the first screen view or they may not load as intended. This is because Grow’s scripts are deferred from the first screen view to ensure your site loads as quickly as possible!
Click to Subscribe
Click to Subscribe forms allow you to apply a Subscribe form to any clickable element on your site. That clickable element can be…
Click to Subscribe forms let you customize the look and feel of a header menu or sidebar (or anywhere else) and embrace your inner minimalist without sacrificing a conversion opportunity.
Link Share
Grow’s newest Subscribe form, Link Share forms take the hassle out of sending post links to your subscribers. With a Link Share form, a reader just needs to enter their email address and click the submit button. Then Grow will send an email straight to the reader with a link to the article they were browsing!
Link Share forms are great for posts readers are likely to use for reference, like recipes, travel guides, lesson plans, and more.
Link Share forms can be set as the default Spotlight Subscribe form – meaning they’ll be placed 15% of the way into post content – or put in a custom location with the Most Valuable Content Form setting in Grow Publisher Portal. This can easily add your Link Share form to elements with unique content selectors, like the Create recipe card below!
How to Add a Link Share Form
Setting up a Link Share form is easy! You'll create the form in Grow Publisher Portal, then decide where to set it and forget it.
Instructions
- First, head to Grow Publisher Portal and click Subscribe in the siderail. Then click Add New Form.
- Choose a Link Share form as your Form Type and fill in the fields in the Subscribe Wizard.
- Now that your Link Share form has been created, decide where to place it:
- If you want it to appear in-content in all your posts, set it as your Default Spotlight Subscribe form under Subscribe Settings.
- If you want it to appear in a specific place in addition to your default Spotlight Subscribe form, scroll down on the Subscribe Settings page and enable the Most Valuable Content Form. Then choose your Link Share form from the dropdown. Depending on where you are placing the form, you may need to define a Most Valuable Content selector.
Notes
Link Share forms can automatically target Create, Tasty, and WordPress Recipe Maker recipe and how-to cards!
Want to automatically add your Link Share subscribers to your newsletter list?
- Enable Automailer List on your Link Share form settings to add subscribers to Automailer.
- Add Form Actions on your Link Share form settings to send subscribers to your
Email Service Provider.
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Ready to set up your Subscribe forms?
Grow makes it easy to create and place Subscribe forms on your site and has tons of features to further customize them – like Email Service Provider integrations, Category Targeting, Subscribe Redirect, and more.
Head to Grow Publisher Portal and click Subscribe in the siderail to get started!
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